{"title":"Breastfeeding Week","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn celebration of National Breastfeeding Week, we’ve curated a special collection of breastfeeding essentials to support and empower every feeding journey.\u003c\/p\u003e\n\u003cp\u003eFrom ultra-comfy nursing bras, to super supportive breastfeeding pillows, these parent-approved favourites are designed to make breastfeeding more comfortable, convenient, and confident.\u003c\/p\u003e\n\u003cp\u003ePostpartum underwear to help you on your journey, pumping bras to help prep, and nursing pillow covers for ease.\u003c\/p\u003e\n\u003cp\u003eWhether you're just starting out or well into your journey, find everything you need to feed your way.\u003c\/p\u003e\n\u003cp\u003eShop now and enjoy savings on our top breastfeeding must-haves!\u003c\/p\u003e\n\u003cp\u003eOffers valid for a limited time only.\u003c\/p\u003e","products":[{"product_id":"sleep-bra","title":"BABYGO® Nursing Sleep Bra","description":"\u003ch2\u003eNursing \u0026amp; Feeding Made Comfortable\u003c\/h2\u003e\n\u003cp\u003eMaking the night time breast feeding or pumping sessions that little bit easier, one BABYGO® Sleep Bra at a time.\u003c\/p\u003e\n\u003cp\u003eHypoallergenic, wire and tag free  with no hooks, our pull on sleep bra is not just the perfect choice for night time, it is the perfect choice for everyday use and loungewear.\u003c\/p\u003e\n\u003cp\u003eA super flattering cross cut design giving you easy access for nursing without the need to unclip anything. This wireless bra is great for both petite and larger busted women.\u003c\/p\u003e\n\u003cp\u003eThe perfect choice for pregnancy, postpartum, nursing or post breast surgery.\u003c\/p\u003e\n\u003cp\u003eMatches perfectly with our \u003ca href=\"https:\/\/babygo.uk\/products\/maternity-knickers\" title=\"BABYGO® Maternity Knickers\"\u003eBABYGO® Maternity Knickers\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e71% Tencel Modal™, 22% Nylon, 7% Elastane\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWash Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMachine wash on a low temperature, 30 degrees.\u003c\/p\u003e","brand":"BABYGO","offers":[{"title":"1 \/ 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S","offer_id":44616351318324,"sku":"BG00402","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"3 \/ M","offer_id":44616351351092,"sku":"BG00403","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"3 \/ L","offer_id":44616351383860,"sku":"BG00404","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"3 \/ XL","offer_id":44616351416628,"sku":"BG00405","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ S","offer_id":44616351449396,"sku":"BG00406","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ M","offer_id":44616351482164,"sku":"BG00407","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ L","offer_id":44616351514932,"sku":"BG00408","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ 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always have a fresh, supportive bra ready, whether you're at home or on the go.\u003c\/p\u003e\n\u003cp data-end=\"547\" data-start=\"411\"\u003eWe created our seamless maternity bra to feel like a second skin, so you can feel confident, comfortable, and supported every day.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for irritation free maximum comfort, they are hook, wire and tag free, as well as hypoallergenic, making them perfect for sensitive skin. \u003c\/p\u003e\n\u003cp data-end=\"931\" data-start=\"821\"\u003ePerfect for everyday wear, lounging, and feeding on the go, this twin pack is a must-have for every mum.\u003c\/p\u003e\n\u003cp\u003eMatch them perfectly with our \u003ca href=\"https:\/\/babygo.uk\/products\/postpartum-c-section-knickers\" title=\"BABYGO® Postpartum Knickers\"\u003ePostpartum Knickers\u003c\/a\u003e or \u003ca title=\"Maternity Knickers\" href=\"https:\/\/babygo.uk\/products\/maternity-knickers\"\u003eMaternity 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data-end=\"158\"\u003e\u003cstrong data-start=\"85\" data-end=\"156\"\u003eComfort \u0026amp; Support for Every Stage\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"160\" data-end=\"409\"\u003eMake breastfeeding and everyday wear effortless with our BABYGO® Maternity Bra Twin Pack.\u003c\/p\u003e\n\u003cp data-start=\"160\" data-end=\"409\"\u003eDesigned for ultimate comfort and breathability, th\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003eis twin pack ensures you always have a fresh, supportive bra ready, whether you're at home or on the go.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"547\"\u003eWe created our seamless maternity bra to feel like a second skin, so you can feel confident, comfortable, and supported every day.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for irritation free maximum comfort, they are hook, wire and tag free, as well as hypoallergenic, making them perfect for sensitive skin. \u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"931\"\u003ePerfect for everyday wear, lounging, and feeding on the go, this twin pack is a must-have for every mum.\u003c\/p\u003e\n\u003cp\u003eMatch them perfectly with our \u003ca title=\"BABYGO® Postpartum Knickers\" href=\"https:\/\/babygo.uk\/products\/postpartum-c-section-knickers\"\u003ePostpartum Knickers\u003c\/a\u003e or \u003ca href=\"https:\/\/babygo.uk\/products\/maternity-knickers\" title=\"Maternity Knickers\"\u003eMaternity Knickers\u003c\/a\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 71% Tencel Modal™, 22% Nylon, 7% Elastane\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWash Instructions:\u003c\/strong\u003e Machine wash on a low temperature, 30 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data-end=\"537\" data-start=\"91\"\u003ePerfect for post-birth recovery and light exercise, this sports bra and leggings set is the ideal companion for new mums who want to feel confident and comfortable.\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"91\"\u003eOur maternity sports bra provides gentle support making breastfeeding on the go simple and discreet.\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"91\"\u003eWhile our postpartum leggings are designed with a high-waisted design that offers tummy control, and lightweight compression.\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"91\"\u003eThe Postpartum Active Set is your go-to choice for gentle support, comfort, and flexibility, whether you’re easing into exercise or enjoying quiet moments at home.\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"91\"\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"91\"\u003e1 x BABYGO® Nursing Sports 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We ease tummy aches, relieve period pains and are your go to pair of pants for postpartum recovery. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe have made the option to buy the ultimate nursing set to accommodate your postpartum body and help guide you through your new journey into motherhood. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BABYGO","offers":[{"title":"1 \/ S","offer_id":55580071330174,"sku":"BG30833","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"1 \/ M","offer_id":55580071362942,"sku":"BG30834","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"1 \/ L","offer_id":55580071395710,"sku":"BG30835","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"1 \/ XL","offer_id":55580071428478,"sku":"BG30836","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ S","offer_id":55580071461246,"sku":"BG30837","price":57.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ M","offer_id":55580071494014,"sku":"BG30838","price":57.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ L","offer_id":55580071526782,"sku":"BG30839","price":57.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ XL","offer_id":55580071559550,"sku":"BG30840","price":57.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/pp-set-mocha.jpg?v=1780275011"},{"product_id":"nursing-sleep-bra-slate","title":"BABYGO® Nursing Sleep Bra","description":"\u003ch2\u003eNursing \u0026amp; Feeding Made Comfortable\u003c\/h2\u003e\n\u003cp\u003eMaking the night time breast feeding or pumping sessions that little bit easier, one BABYGO® Sleep Bra at a time.\u003c\/p\u003e\n\u003cp\u003eHypoallergenic, wire and tag free  with no hooks, our pull on sleep bra is not just the perfect choice for night time, it is the perfect choice for everyday use and loungewear.\u003c\/p\u003e\n\u003cp\u003eA super flattering cross cut design giving you easy access for nursing without the need to unclip anything. 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