{"title":"For Your Kind of Motherhood","description":"\u003cp data-start=\"35\" data-end=\"760\"\u003eMotherhood is not one-size-fits-all. It is a collection of moments, milestones, challenges, and tiny triumphs that look different for every family.\u003c\/p\u003e\n\u003cp data-start=\"35\" data-end=\"760\"\u003eOur collection brings together supportive essentials for every stage of the journey, from bump to baby and beyond.\u003c\/p\u003e\n\u003cp data-start=\"35\" data-end=\"760\"\u003eDiscover comfort-led pieces for carrying, feeding, recovering, exploring, and growing, all designed to make everyday life feel a little easier.\u003c\/p\u003e\n\u003cp data-start=\"35\" data-end=\"760\"\u003eFrom maternity leggings to baby carriers, postpartum leggings to maternity bras, we've got you covered. Child safety, baby clothing and more. \u003c\/p\u003e\n\u003cp data-start=\"35\" data-end=\"760\"\u003eHowever your days unfold, these are the practical, comforting essentials made to fit your routine, your pace, and your kind of motherhood.\u003c\/p\u003e","products":[{"product_id":"pregnancy-support-belt","title":"BABYGO® Pregnancy Support Belt","description":"\u003ch2\u003eTargeted Pregnancy Support\u003c\/h2\u003e\n\u003cp\u003ePelvic Girdle Pain (PGP)\u003cbr\u003eSymphysis Pubis Dysfunction (SPD)\u003cbr\u003eLower Back and Hips\u003cbr\u003eRound Ligaments\u003cbr\u003eSacroiliac Joints\u003cbr\u003eSciatica\u003c\/p\u003e\n\u003cp\u003eMade from premium fibres, our 4 way stretch pregnancy support belt is the best way to lift your belly, support your posture and ease discomfort caused by your growing bump. Fast, safe relief for pregnancy discomfort.\u003c\/p\u003e\n\u003cp\u003eDesigned to alleviate back pain and reduce pressure, it gives gentle, adjustable support for your growing belly.\u003c\/p\u003e\n\u003cp\u003eRecommended by midwives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBox Contents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1 x BABYGO® Pregnancy Support Belt\u003cbr\u003e1 x BABYGO® Maternity Exercise Book\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade from polyester, nylon and elastic fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModels all wear size 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L","offer_id":44616351383860,"sku":"BOM-00009","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3 \/ XL","offer_id":44616351416628,"sku":"BOM-00010","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ S","offer_id":44616351449396,"sku":"BOM-00011","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ M","offer_id":44616351482164,"sku":"BOM-00012","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5 \/ L","offer_id":44616351514932,"sku":"BOM-00013","price":65.0,"currency_code":"GBP","in_stock":false},{"title":"5 \/ XL","offer_id":44616351547700,"sku":"BOM-00014","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/black-sleep-bra-1_d0b66f32-88c9-4213-bf31-2f1a098f0cd9.jpg?v=1780283955"},{"product_id":"maternity-bra","title":"BABYGO® Maternity Bra","description":"\u003ch2\u003eNursing Couldn't Be Made Easier\u003c\/h2\u003e\n\u003cp\u003eMake breastfeeding your 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