{"title":"Icons","description":"\u003cp\u003eFrom bump to birth, baby and beyond, the icons are the essentials that define us. Four signature products, each making your everyday that bit easier. The same icons, just for a little less.\u003c\/p\u003e","products":[{"product_id":"birthing-ball","title":"BABYGO® Birthing Ball","description":"\u003ch2\u003eReliable, safe \u0026amp; 5x stronger than a gym ball\u003c\/h2\u003e\n\u003cp\u003eWhen your back aches by mid-afternoon and your hips or pelvis complain every time you sit on the sofa, a birthing ball gives you somewhere better to sit. Sitting upright takes the pressure off, and slow bouncing and hip circles keep you moving right through to labour.\u003c\/p\u003e\n\u003cp\u003eIt's made to a different standard from a gym ball. The wall is 2mm thick, the ball is tested to hold up to 1000kg, and it's anti-burst, so if it's ever punctured it goes down slowly instead of bursting under you.\u003c\/p\u003e\n\u003cp\u003eEvery ball comes with our 100-page BABYGO® Pregnancy Book. It works through each trimester with more than 40 exercises for the ball, then labour and the weeks after, so you know what to do with it rather than just sitting on it.\u003c\/p\u003e\n\u003cp\u003eAfter the birth, it's good for bouncing a baby to sleep.\u003c\/p\u003e","brand":"BABYGO","offers":[{"title":"65cm \/ Standard","offer_id":21138752372814,"sku":"BG00002","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"65cm \/ Electric","offer_id":54802681332094,"sku":"BOM-00001","price":39.0,"currency_code":"GBP","in_stock":false},{"title":"75cm \/ Standard","offer_id":21196589695054,"sku":"BG00001","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"75cm \/ Electric","offer_id":54802681364862,"sku":"BOM-00002","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/blue-birthing-ball-1_99f30ee4-44cb-4b86-8ad6-ffd0f4baa2ae.jpg?v=1787230692"},{"product_id":"pregnancy-support-belt","title":"BABYGO® Pregnancy Support Belt","description":"\u003ch2\u003eA pregnancy support belt you build up as your bump grows\u003c\/h2\u003e\n\u003cp\u003eAs your bump gets heavier, it pulls on your lower back and pelvis, and by the afternoon even a short walk can feel like hard work. This belt takes some of that weight from underneath, so you've a bit more support for the school run, a shift or the housework.\u003c\/p\u003e\n\u003cp\u003eIt comes in three parts that you add as you grow. Start with the soft belly band under your bump, add the wide back section when your lower back needs it, and fasten the top strap over your bump later on for the most support. Our fitting guide suggests the band from about 12 weeks, the back from 20 and the top strap from 30, but go by how you feel.\u003c\/p\u003e\n\u003cp\u003eThe fabric is a light four-way stretch with mesh panels to let the air through, and it fastens with velcro, so you can loosen it when you sit down. Wear it under or over your clothes.\u003c\/p\u003e\n\u003cp\u003eIt comes with our Maternity Exercise Book, with exercises for each trimester and for after the birth, and the velcro is guaranteed for a year.\u003c\/p\u003e","brand":"BABYGO","offers":[{"title":"S","offer_id":32160528498766,"sku":"BG00257","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":32160528564302,"sku":"BG00008","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":32160528597070,"sku":"BG00011","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":32160528629838,"sku":"BG00014","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":32160528662606,"sku":"BG00260","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/black-pregbelt-1.jpg?v=1787213798"},{"product_id":"baby-carrier","title":"BABYGO® AirMesh™ Baby Carrier","description":"\u003ch2\u003eComfort \u0026amp; Support for You and Baby\u003c\/h2\u003e\n\u003cp\u003eIf you want a carrier that will grow with your child then this is the one for you.\u003c\/p\u003e\n\u003cp\u003eExplore with ease with our baby sling carrier. With AirMesh™ technology our baby carrier is completely breathable. Whether it's a summer stroll in the park or a winter walk, both you and baby will be comfy and supported. \u003c\/p\u003e\n\u003cp\u003eHave complete flexibility to customise our baby carrier to suit you and your little one. From the easy to use buckles for swift adjustments, to the secure clips that ensure peace of mind, it couldn't be easier.\u003c\/p\u003e\n\u003cp\u003eComfortable and supportive, it's the only mode of transport you need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAirMesh™ (100% polyester), lightweight and breathable.\u003c\/p\u003e\n\u003cp\u003eOrganic cotton dribble bib.\u003c\/p\u003e\n\u003cp\u003eAvailable in four colourways.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAirMesh™ Fabric\u003c\/li\u003e\n\u003cli\u003eThick Padded Shoulder Straps\u003c\/li\u003e\n\u003cli\u003eErgonomic Head Rest\u003c\/li\u003e\n\u003cli\u003eDribble Bib\u003c\/li\u003e\n\u003cli\u003eThree Carry Positions\u003c\/li\u003e\n\u003cli\u003eAdjustable Leg Openings\u003c\/li\u003e\n\u003cli\u003e\n 7-30.8lbs\/3.2kg-14kg\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BABYGO","offers":[{"title":"Default Title","offer_id":48024741577012,"sku":"BG30179","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/black-carrier-1_377eeb92-1b22-4cae-b31c-bb61933f1998.jpg?v=1784731251"},{"product_id":"wearable-electric-breast-pump","title":"BABYGO® Air™ Electric Breast Pump","description":"\u003ch2\u003eA quiet wearable pump that fits inside your bra\u003c\/h2\u003e\n\u003cp\u003eWith a traditional pump, you sit still holding the bottles, with tubes running to the motor. This wearable breast pump is a single 230g unit that sits inside your bra, with no wires or tubes, so you can pump at work, on a call or while you get on with your day.\u003c\/p\u003e\n\u003cp\u003eIt's quiet enough to use next to your sleeping baby, and suction goes up to 300 mmHg. Start on stimulation, switch to expression once your milk is flowing, or use massage, and set each one to a level that's comfortable.\u003c\/p\u003e\n\u003cp\u003eThe flange size makes the biggest difference to comfort and to how much you express, so the box includes inserts in 17, 19 and 21mm to adjust the fit.\u003c\/p\u003e\n\u003cp\u003eThe parts that touch milk come apart for washing by hand or in the dishwasher, and a charge lasts several sessions.\u003c\/p\u003e","brand":"BABYGO®","offers":[{"title":"Default Title","offer_id":56129993113982,"sku":"BG30933","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/breast-pump-1_87fff905-3775-437c-a354-e108e3877bad.jpg?v=1785767772"}],"url":"https:\/\/babygo.uk\/collections\/icons.oembed","provider":"BABYGO®","version":"1.0","type":"link"}