{"title":"Third Trimester","description":"\u003cp\u003eThe third trimester runs from week 28 through to birth (typically around week 40). This is the home stretch, where sleep gets harder, comfort gets harder to find, and most mums-to-be focus on birth prep and packing the hospital bag. The NHS recommends having your hospital bag ready by week 36 since around 1 in 20 babies arrive before 37 weeks.\u003c\/p\u003e\n\n\u003cp\u003eBABYGO third trimester essentials focus on comfort, sleep, and birth prep. A pregnancy pillow becomes critical because side-sleeping is the only safe option from week 28. A birthing ball helps with pelvic positioning during the final weeks, and a properly-stocked hospital bag means one less thing to think about when contractions start.\u003c\/p\u003e\n\n\u003cp\u003ePack your \u003ca href=\"\/collections\/hospital-bag-essentials\" title=\"hospital bag essentials\"\u003ehospital bag\u003c\/a\u003e early, shop our \u003ca href=\"\/collections\/birthing-ball\" title=\"birthing balls\"\u003ebirthing balls\u003c\/a\u003e for late-pregnancy positioning, or browse our full \u003ca href=\"\/collections\/pregnancy\" title=\"pregnancy essentials\"\u003epregnancy range\u003c\/a\u003e for everything you need to the finish line.\u003c\/p\u003e","products":[{"product_id":"pregnancy-support-belt-nude","title":"BABYGO® Pregnancy Support Belt","description":"\u003ch2\u003eTargeted Pregnancy Support\u003c\/h2\u003e\n\u003cp\u003ePelvic Girdle (PGP) \u003cbr\u003eSymphysis Pubis Dysfunction (SPD)\u003cbr\u003eLower Back and Hips\u003cbr\u003eRound Ligaments\u003cbr\u003eSacroiliac Joints\u003cbr\u003eSciatica\u003cbr\u003e\u003cbr\u003eMade from premium fibres our 4 way stretch pregnancy belt is the best way to lift your belly, support your posture and ease discomfort caused by your growing bump. Fast, safe, relief, for pregnancy discomfort.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned to alleviate back pain and reduce pressure, our pregnancy support belt provides gentle, adjustable support for your growing belly.\u003cbr\u003e\u003cbr\u003eRecommended by midwives.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBox Contents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e1x BABYGO® Pregnancy Support Belt\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e1x BABYGO® Maternity Exercise Book\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMade from polyester, nylon and elastic fibre.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eModels all wear size medium.\u003c\/strong\u003e\u003c\/p\u003e","brand":"BABYGO","offers":[{"title":"S","offer_id":39413264056398,"sku":"BG00006","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":39413264089166,"sku":"BG00009","price":29.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":39413264121934,"sku":"BG00012","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":39413264154702,"sku":"BG00015","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":39413264187470,"sku":"BG00261","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/5137\/7230\/files\/nude-pregnancy-belt-1_1fd57859-c91d-4e71-8709-f603c18f2adc.jpg?v=1780246876"},{"product_id":"sleep-bra","title":"BABYGO® Nursing Sleep Bra","description":"\u003ch2\u003eNursing \u0026amp; Feeding Made Comfortable\u003c\/h2\u003e\n\u003cp\u003eMaking the night time breast feeding or pumping sessions that little bit easier, one BABYGO® Sleep Bra at a time.\u003c\/p\u003e\n\u003cp\u003eHypoallergenic, wire and tag free  with no hooks, our pull on sleep bra is not just the perfect choice for night time, it is the perfect choice for everyday use and loungewear.\u003c\/p\u003e\n\u003cp\u003eA super flattering cross cut design giving you easy access for nursing without the need to unclip anything. This wireless bra is great for both petite and larger busted women.\u003c\/p\u003e\n\u003cp\u003eThe perfect choice for pregnancy, postpartum, nursing or post breast surgery.\u003c\/p\u003e\n\u003cp\u003eMatches perfectly with our \u003ca href=\"https:\/\/babygo.uk\/products\/maternity-knickers\" title=\"BABYGO® Maternity Knickers\"\u003eBABYGO® Maternity Knickers\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e71% Tencel Modal™, 22% Nylon, 7% Elastane\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWash Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMachine wash on a low temperature, 30 degrees.\u003c\/p\u003e","brand":"BABYGO","offers":[{"title":"1 \/ 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