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About our January Sale
Kick off the new year with our amazing January sale!
Explore fantastic discounts on essentials for parents and little ones. Keep comfortable during pregnancy with our supportive pregnancy belts and compression socks for pregnancy, for tired legs and a heavy bump.
Nursing moms will love our maternity bras, offering style and support. For little ones, discover cosy baby sleep bags to ensure safe, restful nights and zipped sleepsuits that make dressing and diaper changes a breeze.
These deals won’t last long, so grab your must-haves now and enjoy unbeatable savings on high-quality, practical products for every stage of parenthood. Shop today!
Questions, answered.
What should I buy if my baby is due in spring?
Focus on the things you will need before you can shop again: a pregnancy support belt for the last trimester, postpartum knickers and a nursing bra for immediately after the birth, and 0-3m sleepsuits rather than Newborn. Buy the postpartum items in your usual pre-pregnancy size, and the bra in your current size, because breast size changes again when milk comes in.
Are January sale items the same quality as full price?
Yes. Sale items are the same products at a lower price, usually an older colourway or a print we are retiring to make room for new designs. Fabric, sizing, care instructions and safety certification are identical to the full-price version, and the size guide on the product page applies exactly as it does to current stock. The only difference is availability: once a sale size sells through it is not restocked at that price.
Can I combine sale items with a multi-buy offer?
The automatic multi-buy prices on sleepsuits and leggings apply to the qualifying products regardless of whether they are on this page, but only one saving can apply to each item, so a reduced sale line will take whichever price is lower. Discount codes do not combine with either, so if you have a code, test it at checkout before you decide.
When does the January sale end?
It runs until the reduced stock sells through, which for popular sizes is usually within the first two weeks. We do not add stock back into the sale once a size has gone, so if your size is showing, order it. Returns on sale lines follow the terms on our Returns page, which excludes some sale and discontinued stock, so check the product page before you rely on a return.
Is delivery slower in January?
No. Dispatch is back to normal from the first working day of the year, with standard delivery arriving in 2 to 3 working days and free on orders over £40. Under £40 it is £3.99. Premium Next Day is £7.99 if you are close to a due date and need something on a fixed day. Northern Ireland delivery is £9.99, and large items such as birthing balls sometimes travel separately by DPD.
Kick off the new year with our amazing January sale!
Explore fantastic discounts on essentials for parents and little ones. Keep comfortable during pregnancy with our supportive pregnancy belts and compression socks for pregnancy, for tired legs and a heavy bump.
Nursing moms will love our maternity bras, offering style and support. For little ones, discover cosy baby sleep bags to ensure safe, restful nights and zipped sleepsuits that make dressing and diaper changes a breeze.
These deals won’t last long, so grab your must-haves now and enjoy unbeatable savings on high-quality, practical products for every stage of parenthood. Shop today!







