Made for every step of motherhood

Maternity essentials for bump, birth and beyond.

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The Icons.

From bump to birth, baby and beyond, the icons are the essentials that define us. Four signature products, each making your everyday that bit easier. This edit brings them together, the birthing ball, pregnancy belt, baby carrier and breast pump. The same icons, just for a little less.

Designed in the UK by Mums, for Mums

We build products for the parts of motherhood that don't slow down. The 32-week aches, the recovery weeks, the 3am feeds, the months of weaning, the climbing-on-furniture years.

BABYGO® is the brand mums trust through it all.

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Latest News

Pregnancy, Postpartum & Beyond

9 easy pregnancy ball exercises, by trimester

The nine birthing ball exercises, in order, with a trimester note on each and a size check for anyone who hasn't got a ball yet

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Sex positions during pregnancy, by trimester

Which positions work in the first, second and third trimester, what to change once the bump is in the way, and the few situations where the NHS says to stop

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Morning sickness: what actually helps, and when to call the midwife

When morning sickness starts and stops, the small changes the NHS suggests, ginger and the teas that are fine, the medicine your GP can prescribe, getting through a working day,...

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