Our Awards

The Made for Mums Awards are one of the most respected and rigorously tested parenting product awards in the industry. Celebrating excellence across over 100 categories, these awards recognise the best in baby and parenting products, from pushchairs and slings to nappies and pregnancy essentials.

Each product undergoes thorough testing by a panel of expert judges, the Made for Mums team, and over 550 family testers, ensuring that only the highest quality items are awarded. Over 1,000 products were assessed through 3,000 hours of testing.

The judging criteria included ease of use, effectiveness, value for money, and sustainability, reflecting the current emphasis on multi-use products and longevity due to the cost-of-living crisis. Winning a Made for Mums Award signifies that a product has met the highest standards and is a trusted recommendation for parents.

These awards help parents make informed decisions by highlighting products that go above and beyond in quality and functionality, ensuring that families can confidently choose the best items for their needs.

The Loved by Parents Awards are one of the most respected and extensive parenting awards programmes globally. Celebrating excellence across a broad range of categories, these awards recognise the best in baby and parenting products, from baby care and maternity to nursery and travel items.

Each product is rigorously tested and evaluated by a panel of parent testers, ensuring only the highest quality items receive recognition. Winning a Loved by Parents Award is a prestigious accolade, providing parents with a trusted recommendation for their family needs.

The Mother & Baby Awards are among the most prestigious in the parenting industry, celebrated for their rigorous testing and real-parent evaluations. Recognised as a trusted mark of quality, these awards highlight the best products, stores, and brands across a wide range of categories, including baby skincare, feeding products, travel systems, and more.

Winning a Mother & Baby Award signifies that a product has been thoroughly tested and highly recommended by real parents, ensuring it meets high standards of performance, value, and usability.