Filter and sort 175 products

About our Mother's Day Sale

This Mother’s Day, celebrate mums at every stage of their journey with the perfect gifts to support their pregnancy journey, postpartum recovery, and baby care.

Help expectant mums stay comfortable and supported with essentials like a birthing ball for gentle exercise, a pregnancy support belt to take the weight off your back, a cosy pregnancy pillow for better sleep, and maternity underwear designed for all-day comfort.

Recovery and breastfeeding are easier with the right essentials. Treat her to postpartum underwear for gentle support, a soft nursing pillow for comfortable feeds, and postnatal leggings that provide both style and support during this important stage.

Make caring for little ones easier with must-have baby items. Zipped sleepsuits simplify nighttime changes, a baby sleeping bag keeps little ones cosy and safe, and a baby proofing kit helps create a secure home for growing explorers.

Show your love with gifts that make a real difference. Whether she’s expecting, adjusting to postpartum life, or caring for her baby, our Mother’s Day Sale has something special for every mum. Shop now and celebrate motherhood!

Questions, answered.

What is a good Mother's Day gift for a pregnant friend?

A pregnancy pillow, a birthing ball or a support belt are the three most useful gifts, because they solve real problems in the second and third trimester. The pillow is one size, so it is the easiest to buy without asking questions. For a friend who is already at the stage of not sleeping well, the pillow is the one that gets the biggest reaction.

Can I have a gift delivered straight to her?

Yes. Enter her address as the delivery address at checkout and yours as the billing address. Standard UK delivery takes 2 to 3 working days and is free over £40; if Mother's Day is close, choose Premium Next Day for £7.99. Gift cards are sent by email to whichever address you enter, so they arrive the same day.

What can I give a new mum in the first weeks?

The things she is unlikely to have bought herself: a postpartum recovery belt, a nursing pillow that makes long feeds easier on her back, or a nursing sleep bra for night feeds. If you are not sure of sizes, the nursing pillow and the belt are one size and the safest bet. A gift card from £25 lets her choose.

Can she swap a gift for a different size?

Yes, if the line is eligible: exchanges go through our returns form within 30 days of the order date, using the order number from the packing slip, and are posted out as soon as the return reaches us. Items must be unworn with tags attached, and because our Returns page currently excludes some sale and discontinued stock, check the product page before you buy a reduced item as a gift. Knickers cannot be exchanged for hygiene reasons, which is why a gift card suits underwear.

Is the Mother's Day sale only for gifts?

No. It covers most of our maternity and postpartum ranges, so plenty of pregnant customers use it to stock up for themselves: two-for-£50 leggings, nursing bra packs and postpartum bundles are the most common baskets. Reductions apply automatically in the basket, one discount code can be added at checkout if your code allows it, and free standard delivery starts at £40 on the discounted total.